Steve,
Greetings. Creating a jpeg for bpn should really be painless. These LR export settings work for me:
The important ones are "limit file size to" and "Resize to fit Width & Height" - you can add sharpening if you wish with the Output sharpening option (I don't). You can minimize embedded metadata if you wish (I currently don't but am thinking of doing so since my images sometimes contain some personal info that I'm not sure I want to put out on the internet, even if you do minimize it leaves the color profile which is good).
Once it's all set up create a user preset and it's close to one click from your original full res image to a jpeg that works for bpn.
Cheers,
-Michael-