Here's my point...
The 5D Mark II is touted as a low-noise camera...which it is when you can fill the frame with the subject your are photographing...portrait photography, etc.
In my test, I have taken images from both the 5D Mark II and 7D from a set distance using the same lens at ISO 1600 for a test. The subject (text on a box) takes up about 1/6 of the frame on the 7D while the 5DM2 takes up only about 1/10 of the frame. (Similar to what you might expect when photographing a perched bird from a distance.)
Once both images were loaded into Photoshop, I cropped each image to 300 ppi so that the box with the text fills the frame by about 1/3rd in both cases.
The 5DM2 image shows slightly less noise with lower resolution when compared to the 7D...they are very close however.
(If you care to look at the examples, you can view the images here. They were both converted from RAW w/o any noise reduction:
7D:
http://www.iwishicouldfly.com/iwishi...ped_300ppi.jpg
5DM2:
http://www.iwishicouldfly.com/iwishi...ped_300ppi.jpg
My point is that the 1.3x sensors and full frame sensors require greater cropping of the subject in order to create a properly cropped print. In doing so, noise is amplified and this somewhat negates the "lower noise" touted in 1.3x and full-frame sensors. That is why I am wondering if the Mark IV will truly perform any better (noise-wise) than the 7D when photographing from a set distance to a subject. My guess is that it will, but only by a small margin.
Again, this only applies to situations in which your are focal-length limited...in other words you must shoot from a set distance from your subject.
Alan